Wedding Venue Open Days: The Ultimate Guide for Venues

Planning Your Open Day

The first step in planning your open day is to clearly define your objectives and logistics. Consider the ideal timing and date, ensuring your event does not conflict with other major events or public holidays. Think carefully about guest capacity, so you can host couples comfortably without overcrowding. Decide which preferred suppliers will feature, and whether you will offer free or paid participation, which can even help offset open day costs. A well-structured program is also critical, and Evntwall allows you to digitally display your schedule, helping couples know what to expect and maximizing engagement throughout the day (read more about creating open day programs).

Collecting RSVPs and Selling Tickets

Getting couples to attend is the first step to success. Evntwall makes this process effortless by providing digital registration forms, automated email reminders, and ticketing capabilities if you charge an entry fee. Couples can confirm attendance quickly, and your venue can track RSVPs and ticket sales in real-time, reducing no-shows and giving your team confidence that the day will run smoothly (learn more about RSVPs and ticketing). This digital system ensures every guest is accounted for and allows you to plan tours, supplier demos, and interactive activities with precision.

Showcasing Your Venue Digitally

Modern couples expect a digital preview of your venue before attending. Evntwall allows you to present your space in an immersive way, featuring galleries of past weddings, floor plans, virtual tours, and detailed menus. Prospective couples can explore your venue online, gaining inspiration and visualizing their own celebrations. This not only builds excitement but also allows couples to interact with your venue even if they cannot attend in person (read the full guide to showcasing your venue digitally). By giving couples a complete digital experience, you increase the likelihood of bookings and enhance your venue’s reputation as professional, modern, and responsive to their needs.

Featuring Your Suppliers

Suppliers are a critical part of any wedding experience. Evntwall enables suppliers to manage their own profiles, upload content, and showcase services during the open day. Suppliers can remain visible after the event on your venue’s e-site and concierge portal, providing extended exposure and increasing the likelihood of repeat participation (learn more about featuring suppliers). This seamless integration reduces workload for your team while giving suppliers control over their presentation. By creating a complete supplier showcase, your open day becomes a full wedding experience, helping couples visualize every detail.

Engaging Guests with Interactive Features

Interactive features transform your open day into a memorable experience. Competitions, polls, quizzes, and photo or video uploads encourage couples to participate actively. Guests can vote on table décor, upload selfies, or take part in surveys that reveal their wedding preferences. These interactive elements not only make the open day enjoyable but also allow you to capture valuable contact details for follow-up marketing (learn how to engage guests with interactive features). Each engagement creates a richer profile of your prospective clients, helping you tailor proposals and increase booking conversion.

Capturing and Using Guest Data

Data collection is key to turning open day attendees into booked couples. RSVPs, competition entries, and interactive participation feed into a database that can be used for follow-ups, segmented marketing campaigns, and personalized proposals. Understanding guests’ preferences allows your venue to send targeted offers and recommendations, increasing the likelihood of securing bookings (learn more about using guest data). Automated follow-ups and program reminders ensure guests remain engaged even after the event concludes, helping you convert interest into confirmed bookings.

Structuring Your Open Day Program

A well-planned program keeps guests engaged and ensures they experience all your venue has to offer. From welcome and registration to venue tours, supplier demos, tastings, competitions, and closing remarks, a structured schedule enhances the overall experience. Evntwall allows you to display your program digitally, integrating all features, including interactive supplier showcases, floor plans, and event schedules (read about creating an open day program that wows couples). By balancing structure with flexibility, you create a day that feels both organized and enjoyable for every attendee.

Supplier Benefits

Suppliers benefit from participating in your open day as well. Evntwall provides them with exposure before, during, and after your event, the ability to manage their own content, and opportunities to capture leads through interactive features (supplier benefits guide). Supporting your suppliers strengthens partnerships, enhances the quality of your open days, and ensures both guests and vendors have a positive experience.

Next Steps: Create Your Free Open Day Evntwall

With Evntwall, your wedding venue open day becomes more than just a showcase — it becomes a digital, interactive experience that drives bookings, engages couples, and strengthens supplier relationships. You can manage RSVPs, sell tickets, feature suppliers, display your venue digitally, run interactive activities, and collect valuable guest data — all in one seamless platform.