If you’re looking to increase your revenue, an annual review of your marketing plan and budget is essential. Understanding what has worked, what hasn’t, and identifying opportunities for improvement will help boost bookings and revenue in the coming year.
Here’s a detailed guide on what you should review and consider when developing your venue marketing plan.
Wedding Venue Marketing Plan
Set Clear Goals
Define your main objectives to create a focused marketing plan. Possible goals include:
- Gaining more leads
- Converting more couples
- Increasing the overall package sale
- Attracting specific couples (e.g., same-sex weddings)
- Promoting new areas or venue features (e.g., outdoor ceremonies)
- Selling more midweek weddings
- Becoming one of the top wedding venues in the area
Invest in a Digital Marketing Toolkit from Evntwall
Maximize your marketing efforts by investing in Evntwall’s comprehensive digital marketing toolkit, which includes:
e-Site: Creating Your Online Presence
- Media Galleries: Showcase photos and videos of your venue or past events.
- Blog and News Feeds: Share insightful articles and industry updates.
- Product and Service Descriptions: Highlight your offerings.
- Special Deals and Discounts: Attract customers with promotions.
- Calendar: Display event schedules and availability.
- Business Directory: Showcase your team members and partners.
- Testimonials: Build trust with authentic feedback from past clients.
- FAQ Section: Address common queries.
- Subscriber Collection Tool: Grow your audience by capturing visitor emails.
Concierge Portal: Enhancing Guest Experiences
- Invitation Management: Send personalized invites and track responses.
- RSVP Collection: Streamline attendee management.
- Ticket Sales: Sell event tickets online with secure payment options.
- Live Streaming: Extend event reach with live broadcasts.
- Program Display: Share event agendas and seating arrangements.
- Sponsor Recognition: Highlight sponsors and contributors.
- Media Distribution: Engage attendees and promote future events with photos, videos, and other content.
Evntwalls: Empowering Event Planning
- Invitation Management
- RSVP Collection
- Ticket Sales
- Live Streaming
- Program Display
- Sponsor Recognition
- Media Distribution
Digital Collaboration & Referrals: Building Partnerships
- Showcase Partner Services: List complementary services.
- Collaborative Blogging: Exchange guest posts.
- Mutual Growth Opportunities: Tap into partner networks.
Coupons Contributors: Driving Customer Engagement
- Cross-Promotional Coupons: Offer exclusive discounts from partner businesses.
- Feature Partner Offers: Encourage bookings and orders through enticing deals.
Employee Portal: Fostering Team Engagement
- Mobile Accessibility: Provide seamless access to resources on any device.
- Company Updates: Share news, events, and announcements in real-time.
- Training Materials: Deliver training modules and resources for skill development.
- Third-Party Integration: Curate external content to enrich employee knowledge and performance.
Marketing Review
At the end of each year, evaluate the past 12 months to understand what worked and what didn’t. Key metrics to track include:
- Number of enquiries and their sources
- Conversion rates from enquiries to bookings
- Number of quotes or brochures sent
- Number of viewing bookings and attendances
- Total bookings and events held
Identify areas for improvement, whether it’s your website, budget allocation for ads, or investment in wedding directories.
Invest in Photography
High-quality photos can attract couples to your venue without them reading a word. Consider hiring a professional photographer for a styled shoot, showcasing your venue’s best features. Additionally, collaborate with wedding photographers from actual weddings at your venue and seek permission to use their photos, ensuring they are credited.
Website Review
Your website is often the first impression potential clients have of your venue. Ensure it is:
- Easy to navigate
- Mobile-friendly
- SEO-optimized
- Equipped with clear call-to-action buttons
- Featuring recent weddings, photos, and testimonials
- Providing detailed information about your venue’s unique selling points
Be Found
Promote your venue on wedding blogs and directories that align with your target audience’s style and budget. This exposure is crucial for attracting the right couples, but make sure to convert these leads into bookings effectively.
Encourage Reviews
Positive reviews can significantly boost your venue’s reputation. Follow up with couples after their weddings to encourage reviews on platforms like Facebook, wedding directories, and your website. Recent reviews are particularly valuable for prospective clients.
Be Social
Leverage social media platforms like Facebook, Instagram, and Twitter to reach new couples. Share content regularly, including photos of weddings at your venue and posts from photographers. Engage with your audience by providing a mix of professional shots and behind-the-scenes glimpses.
Fairs and Open Days
Hosting wedding fairs or open days can showcase your venue to potential clients and existing ones. Ensure your venue is set up for a wedding, with areas accessible for viewing. Invite a mix of high-quality suppliers to enhance the event’s appeal. Promote these events through your social media channels and wedding directories.
Seek Media Exposure
Build relationships with local media, wedding publications, and influential bloggers. Offer to host media events, provide access for styled shoots, or contribute expert insights on wedding-related topics. This can elevate your venue’s visibility and establish you as an industry leader.
Regularly Review and Update Your Marketing Plan
Your marketing plan should be a living document, regularly assessed and updated based on its effectiveness and changing market dynamics. Stay open to experimentation and innovative approaches to stay ahead of the competition.
Overview
Developing an effective marketing plan involves reviewing past performance, understanding where you currently stand, and setting clear goals for where you want to be. Use data-driven insights to refine your strategies, improve your conversion rates, and explore new opportunities for growth.
By following this comprehensive approach, you can create a robust marketing plan that enhances your venue’s visibility, attracts more clients, and ultimately increases your revenue.
How Evntwall Empowers Event Venues and Organizers
There's so much more to evntwall. You'll need to experience it to believe it.
We have something for everyone. Whether you are an event venue, wedding venue, party venue, conference venue, wedding planner, event supplier, events business, event organiser, or a general event service provider to the industry, our platform has great value to offer you and your customers.
Also visit EventVenueMarketing.co.za to learn more about our unique online marketing solutions for Wedding and Conference Events.
