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Helpful Tips for an Effective Funeral Home Marketing Strategy

A funeral home business is just like any other small business. And, as such, you must market to obtain new customers and remarket to existing customers to increase sales and grow your business.

Here are 10 funeral home marketing tips to help you optimize your strategy:

1. A Professionally Designed Logo Will Make Your Business Shine

Brand recognition and trust are crucial to the success of your funeral home. A professionally designed logo makes your name easier to remember and makes your business appear legitimate, trustworthy, and professional. You can find freelance logo designers on sites like Fiverr and Freelancer.com. Ensure you have a full-color logo, a black and white version, and various file types for flexibility. You will use your logo everywhere.

2. Build A Useful Website

Your website should look modern and be accessible on mobile devices if you want to maximize conversions. Make sure your website provides helpful information for those considering your services and useful tools to make your current clients’ lives easier. Ensure that all of your contact information is clearly visible and give prospects a reason to provide their contact information for future marketing.

3. Be Consistent With Your Branding

Your website, flyers, postcards, business cards, online advertisements, social media pages, etc., work together to form your brand identity. The more consistent you are across each channel, the stronger your brand identity becomes. Use the same fonts and color schemes in all of your marketing materials and keep a consistent tone or voice that resonates with your target audience.

4. Utilize Direct Mail Marketing

Direct mail is a traditional marketing strategy that still proves powerful for attracting funeral home clients. Target homes with residents aged 55+ for repeat mailings to increase brand recognition and inform recipients of your services. For added effect, include a branded item in your mailing, such as a refrigerator magnet, a pen, or a small notebook. This not only increases curiosity but also gets your contact information into their home until they decide to convert.

5. Make An Emotional Connection

Don’t sell the features of your services; sell the emotional benefits. Use your marketing to explain how pre-planning saves loved ones time, money, and stress when they are grieving. Tell stories with your marketing; people can relate to personal narratives far easier than to facts and stats. Let your satisfied clients share what your services did for them in their time of need.

6. Differentiate Your Services

Use your marketing to let people know what you do differently from your competitors. You may offer unique services, a wider selection of products, more personalization options for memorial services, etc. Highlight these differences on your website, especially the cost advantages, as this is a main concern for most consumers when it comes to funeral planning.

7. Know Your Community

The same funeral home marketing wouldn’t work in every community. Know what the people of your area want and sell it to them. If you operate in a lower-income area, advertise the affordability of your services. If money isn’t an issue in your community, advertise upscale services like eco-friendly “green burials,” casket personalization, or unique photo displays for memorial services.

Funeral Home Parlour Director Online Marketing Strategy Solution 005

8. Invest in Evntwall’s Digital Toolkit

Evntwall takes a multifaceted approach in ensuring that funeral businesses get a digital advantage over their competitors by not just offering more value to their clients but also benefitting from a tech-savvy platform that guarantees massive brand awareness with ample cross-sell and up-sell opportunities for their products and services. The solution offers the following useful tools:

  • 8.1. Digital Presence with e-site Elevate your online presence with a mobile-responsive e-site. Showcase your services with captivating media galleries, informative blog articles, and real-time news feeds. Highlight promotional offers, maintain an organized calendar, and provide easy access to essential information like staff contacts, testimonials, and FAQs. With built-in subscription capabilities, stay connected with your audience effortlessly.

  • 8.2. Efficient Visitor Management with Concierge Portal Streamline guest management at your premises with the Concierge Portal. From providing precise directions through Google Maps integration to facilitating guest check-ins and conveying important notices like house rules, the portal ensures a smooth and organized experience for visitors. Additionally, gather valuable feedback and suggestions through intuitive feedback forms.

  • 8.3. Evntwalls Keep loved ones informed and engaged during challenging times with evntwalls. This platform not only delivers essential details about funeral services but also serves as a hub for sharing memories and tributes. Friends and family can express condolences, send flowers, and contribute financially with ease, fostering a sense of community support.

  • 8.4. Digital Collaboration & Referrals Effortlessly market, promote, and collaborate with complementary businesses in the industry whose customers may benefit from your services and vice versa. This results in a wider customer base and access to new opportunities.

  • 8.5. Memorial Planner Simplify the funeral arrangement process with a centralized Memorial Planner. Offered as a complimentary tool to clients, it facilitates seamless planning by providing access to essential documents, specifying arrangements, and outlining program details. As an administrator, guide clients through the planning process while promoting relevant products and services that meet their needs.

  • 8.6. Employee Portal Empower your team with a versatile Employee Portal, accessible on desktops and smartphones. Beyond traditional office settings, the portal caters to all employees, offering access to essential resources such as company updates, training materials, and industry insights. Keep your staff informed and equipped to deliver exceptional service to grieving families.

9. Show Off Your Staff

Funeral homes are a very people-oriented business, and potential clients like to see who will be coordinating their loved one’s service. Use real photos of your staff on your website and in your advertising to show the human side of your business and help gain the trust of prospects.

10. Start Blogging

People read blogs to educate themselves on relevant topics. Let’s say your prospect is considering your funeral pre-planning services, but they’re also considering a competitor’s. Your website simply lists your services and gives them a number to call. Your competitor’s website has helpful articles that break down the funeral pre-planning process, explain the time and money saved by pre-planning, and give ideas for making funeral services more personalized and meaningful. Your competitor will appear more knowledgeable and caring. Start blogging now to churn out helpful content that will make the decision-making process easier for potential clients.

By incorporating these tips into your marketing strategy, you can enhance your funeral home’s visibility, build trust with potential clients, and ultimately grow your business.

DIGITAL MARKETING TOOLKIT FOR FUNERAL HOMES
LEARN MORE ABOUT CREATING A FUNERAL HOME MARKETING SOLUTION

At Evntwall, we empower funeral businesses to excel in the digital landscape by providing comprehensive solutions that enhance customer value, elevate brand visibility, and drive revenue growth.

For The Digitally Progressive Funeral Home

Evntwall takes a multifaceted approach in ensuring that funeral homes get a digital advantage over their competitors by not just offering more value to their clients but also benefit from a tech savvy platform that guarantee’s massive brand awareness with ample cross-sell and up-sell opportunities for funeral directors products and services.

The Digital Marketing Toolkit for Funeral Homes

digital marketing solutions for funeral homes

Evntwall doesn't only help funeral undertakers add more value for their customer, but it genuinely helps them to digitally market their funeral undertaker's products and services.

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Discover Evntwall’s suite of offerings designed to honor and commemorate the lives of your loved ones:

  1. Memorial Websites for Loved Ones: Craft a personalized online sanctuary dedicated to honoring and cherishing the memory of your loved one. With a dedicated memorial website, you can curate a digital space where friends and family can gather to reminisce, share anecdotes, and pay their respects.

  2. Online Memorial for Loved Ones: Pay homage to the cherished memories of your loved one through an online memorial. This digital platform serves as a heartfelt tribute, inviting loved ones to share treasured memories, heartfelt messages, and photos, fostering a sense of connection and solace during times of loss.

  3. Memorial Pages for Loved Ones: Preserve the enduring legacy of your loved one with exquisitely designed memorial pages. These elegantly crafted pages provide a serene haven for reflection and remembrance, allowing friends and family to honor their loved one’s life and legacy in a dignified manner.

  4. Memorial Tribute Sites for Loved Ones: Craft a poignant tribute to your beloved with a dedicated memorial site. Featuring customizable themes and options for sharing cherished memories and heartfelt stories, a memorial tribute site offers a touching homage to your loved one’s life, ensuring their spirit lives on in the hearts of those they touched.

  5. Virtual Memorial for Loved Ones: Embrace the power of technology to host a virtual memorial service, uniting friends and family from across the globe to commemorate the life of your loved one. A virtual memorial provides a heartfelt opportunity to celebrate their life, share cherished memories, and find solace in the collective embrace of loved ones.

Explore Evntwall’s comprehensive array of solutions for funerals and memorials, meticulously crafted to help you honor the life of your loved one in a meaningful and personalized manner.

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